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A Simple Guide to Choosing What to Build, Where to Build It & Creating an Online Business That Fits Your Life

There are more ways than ever to build something online. The hard part isn’t finding ideas. It’s figuring out which ideas actually fit you, your experience, your time and the life you want to live.

If you’ve been researching websites, affiliate marketing, digital products, print-on-demand, blogging, YouTube, courses, social media and all the different platforms that go with them, you may have reached the point where more information is making it harder—not easier—to know where to start.

I understand that because I took the long way around too.

Build Your Online Home is the guide I wish I’d had when I was trying to sort through all those possibilities. Instead of starting with a platform or telling you there’s one right way to build an online business, we’ll start with something much more important:

What do you actually want to build—and what kind of work do you want to live with?

Inside, I’ll walk you through the same questions and decisions that eventually helped me bring our existing small business, writing, digital products, affiliate recommendations, helpful resources and other ideas together into one online home.

You’ll look at what you’re already standing on, the different ways you could earn online, how much time and maintenance each idea may require, what your online home actually needs to do, and how to choose a platform that fits the business instead of building your business around a platform.

We’ll also work through creating the smallest version that works, deciding which tools are actually worth paying for, giving all those ideas somewhere to go, and building a simple first 30-day plan so you can stop setting up and start building.

You do not have to learn everything first.

You just need enough clarity to take the next right step.

FROM

“I know I want to build something online, but I don't know what I should actually build—or where to start.”

You may already have a business you want to expand, years of experience you could turn into something useful, or simply a head full of ideas.

But with websites, affiliate marketing, digital products, print-on-demand, courses, YouTube, social media and countless platforms to choose from, it can be hard to tell which opportunities actually belong in your business.

You research. You save ideas. You open accounts. You try things.

And sometimes all those possibilities just give you more furniture to move around.

TO

“I know what I'm building, why it fits me, where it belongs, and what I need to do next.”

By the end of this guide, you won't have every part of your future business figured out—and you don't need to.

You’ll have a clearer understanding of:

• what kind of online work fits your strengths, personality, available time and life;
• which business models make sense for you now, later or not at all;
• the difference between your online home and the platforms that can become roads leading people to it;
• what your online home actually needs before you start adding more;
• how the knowledge, experience, products, recommendations and ideas you already have could become useful assets;
• and what to focus on during your first 30 days.

Instead of having a collection of disconnected ideas, you'll begin creating somewhere for the right ideas to go.

THE BRIDGE

This guide will help you sort through the possibilities, decide what kind of online business actually fits the life you have, choose a place of your own to build it, and create a simple plan for getting started—without trying to build everything at once.

You don't need every platform.

You don't need every income stream.

You don't need every piece of software.

And you don't need to completely figure yourself out before you begin.

Sometimes starting is part of how you figure it out.

Build the smallest version that works. Put something useful inside it. Create a road to it. Learn what you need next.

Then keep building.

Build the work. Live the life. Remember what matters.

— Brenda
Axles & Acres
Built from Durrett Recovery